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  • nicolelrob 8:30 pm on June 3, 2009 Permalink | Reply  

    Draft Social Media Plan for NAAM 

    Hi everyone!

    Here is an abbreviated version of my social medial plan for the Northwest African American Museum (NAAM).  I appreciate any comments or suggestions you may have!  Sorry, I can’t fit all the details in here– too long!  I would especially appreciate thoughts on evaluating the results of the plan.



    NAAM wants to decrease member turnover, recruit new members, deepen relationships with existing members and connect to its geographical community.  They have a small staff with very little knowledge of social networking tools, very little time and no money to allocate to this project. Here are the goals of my plan:

    •    Deepening relationships with existing members
    •    Energizing museum supporters to become and recruit members
    •    Building relationships with the surrounding community
    •    Providing a point of connection for museum supporters who don’t get to the museum often

    Given the limited staff time to begin and maintain this project, I am proposing that it progress in phases.
    Phases of Implementation
    1    Surveys
    2    Staff Plays with Social Media Tools
    3    Networking with community partners for content
    4    Connecting tools to existing audience.    Having interns leverage existing material into online format
    5    Launch an online membership program.    Personalize members interactions

    1. I am recommending beginning with surveys to narrow down the needs of the multiple target audiences identified (former NAAM members, current members, potential members), allowing NAAM to hone in on targeted results.  The surveys can be completed with very little expense, and some volunteer time.  I am recommending that board members assist with these in order to build personalized, attentive relationships with the members/donors.  I will provide more details of this in the full report

    2. As they have begun to do with Facebook, I recommend that NAAM Staff members begin to engage with selected social media tools.  Doing this gradually will allow NAAM Staff to build their skill set, build an audience and provide a place to connect existing NAAM audience members.  This will also provide time to explore what NAAM audience members can provide to each other, taking some of the burden off of staff, such as videos, photos etc.   Recommended tools: twitter, facebook, flickr, youtube and tumblr.  Eventually may build to a more robust blog site, but that can be connected to tumblr. Details will be in the full report.

    3. NAAM has an extensive list of community partners that have interesting content.  The University of Washington professor Quintard Taylor started the wiki Blackpast.org which is a great source of information that could be linked to a NAAM blog.  The Black Heritage Society of Washington has some interesting oral histories and other content.  These are just a couple of possible sources that could provide interesting content for NAAM online.  This would also provide an opportunity to connect with geographical community members, as they may provide blog content about community activities, people or events.

    4. NAAM currently has audience members that attend events such as the quilting workshops, jazz breakfast, and school tours. My proposal will include simple, cheap ways to promote NAAM’s online tools to these existing audience members.

    This would also be a good time for NAAM interns to complete the project of taking some of NAAM’s great physical content and creating some online content around this. Suggestions will be included in the full report.

    5. Launch on online membership program.  At this point, existing audience members will be connecting with the existing online tools. NAAM will have identifid specifically what audience members are seeking.  Modeling after the 1stfans online program at the Brooklyn Museum, NAAM will be equipped to launch an online membership program that deepens the relationship of  members, and provides a place for community both online and in person.

    My second recommendation is to create triggers that invite board members to personaly email members at the time of original purchase, as well as around renewal dates and other key events. This is an opportunity to increase personalized contacts, further deepening the relationship with members.

    After the phases– Evaluation??  Appreciate any suggestions! Thanks!

    • Shin Yu 3:42 am on June 4, 2009 Permalink | Reply

      I’m curious about why tumblr as the recommended blogging platform vs. Blogger, TypePad, Movable Type or many of the other blog platforms recommended for nonprofits? While my experiences of tumblr have been that it’s fairly easy and low-maintenance, at the same time, it doesn’t seem heavily customizable in terms of design.

      • nicolelrob 11:54 pm on June 4, 2009 Permalink | Reply

        Thanks Shin Yu. I chose tumblr because it is simple, but also because it is a great place for short posts, and to feed in other sources, like their twitter feed, or posts from a related blog, like a partner organization. If they want to expand to a more robust blog when they are ready, they could still feed the robust one into the tumblr site. Appreciate your comments!

  • nicolelrob 3:29 pm on May 27, 2009 Permalink | Reply  

    Response Based Art 

    Jen Graves, art critic from The Stranger, wrote a post on the SLOG about several participatory art projects (including ours).  Apparently, artist David Hoang is making art based on twitter suggestions.  Another student at the UW, Mario Nima, has a sign on the HUB lawn where she is hoping to create interactive graffiti.  And Sam Brown draws pictures based on what you email him.

    The idea of participant-based art is clearly a focus for many, but what makes our project even more exciting (even if I am biased) is that the participation continues within the exhibit.  Instead of taking an idea and producing a result, I like that we are trying to let audience members continously and collaboratively impact the installation.

    Our installation isn’t strictly an “art” piece, and I wonder how this kind of continuing impact could be incorporated into exhibits that begin and end with more of an “art” focus.

    • ninaksimon 4:41 pm on May 27, 2009 Permalink | Reply

      Awesome that you commented on the blog post.. nice work! An Xiao, a woman I know from the Brooklyn Museum 1stfans, also has a cool project called Platea: http://plateastweets.blogspot.com/ and they are doing lots of Twitter-derived participatory art experimentation.

      Funny on David’s… years ago I went to an art show of paintings that were made to be “responses” to personal ads pulled from the paper. Medium changes, message stays the same.

  • nicolelrob 6:44 pm on May 18, 2009 Permalink | Reply  

    I Need Your Advice 

    No really, it’s not part of the exhibit. I just want to hear your suggestions!  I am working on a social technology plan for the Northwest African American Museum focusing on their membership program.  They are actually interested in using technology to reach more potential members, and excite the members that they currently have.  They are also having a low renewal rate of members.

    I have been given the freedom to create new membership benefits, and am thinking about something that is unique to online members.

    They also really want to connect with their physical neighborhood.

    I would love to hear any suggestions you have or sites that you think I should visit.

    Thanks for your help!


  • nicolelrob 10:27 pm on May 8, 2009 Permalink | Reply  

    A Couple of Interesting Tools 

    Hello all,

    I came across two Seattle-based companies that have tools which invite participation.  They are interesting platforms, which might be used for exhibits . . .

    One is called co.collage, made by a company called Strands  I found it in use at a store called Thrive (here is the link to their version of it) and you can visit their site where customers are encouraged to post photos and comments.  These are shown in the store on a large screen in the format of a  visual collage. It is very neighborhood focused and also seems to be a way of locals showing off events.


    The second is a company called Bee Docs which has created some timeline software.  It seems like a really simple tool where people can load in events and photos and then they get put into a simple timeline that is ready to be shown  in an exhibit or presentation.

    • ninaksimon 10:47 pm on May 8, 2009 Permalink | Reply

      Nicole – I think they are using Strands (or something like it) in the coffeeshop Trabant, too. There are some free timeline tools like Simile Timeline and Ourstory.com, but they are definitely not as slick as the Bee Docs one. Thanks for sharing!

    • tgspot 11:32 pm on May 8, 2009 Permalink | Reply

      Nice, thanks

  • nicolelrob 6:04 pm on April 20, 2009 Permalink | Reply  

    Oh The Places You’ll Go: Ideas for Our Group Exhibit 

    So I have been thinking about the exhibit we are creating in the HUB.  Based on our conversations last week about how important a guiding concept is to effective participation, and our conversation about graduation, I think we could use google maps to focus on the transitions that graduates are experiencing.  Embracing transitions, we could ask several questions:

    Where are you going? This might be interesting to see how far away people will go, if people have settled plans yet, are they going to jobs, internships, volunteers, home?

    What places at the UW do you want to tell future students about? This might be a way to rate resources, or memorialize great experiences at and around the UW.  This could also be keyed into a map, and might include photos and text.

    Where did you come from? Similar idea to the ones above.

    This is the beginning of an idea– love to hear your comments!

    • Shin Yu 5:05 pm on April 23, 2009 Permalink | Reply

      In thinking about rites of passage and rituals of transition, I think also about how transitional periods can be fraught with more anxiety than wonder and a certain sense of uncertainty about the future which can make embracing a challenge.

      That said, in thinking back to the graduation ceremonies I have either been a part of or attended – I think about the commencement speeches given by guest speakers – oratories that are meant to inspire, move, and mobilize. Lloyd Kiva New speaking at the SAIC graduation ceremony in 2000, talking about his work post-SAIC with the Institute of American Indian studies. Former Washington governor Gary Locke, speaking at BU’s graduation in 1997, about becoming the first Asian-American governor of a state in US history.

      I’d be curious to know about the past history of UW’s commencement speakers and whether those speeches might be available as source material that could be excerpted from as pull quotes to go with an “Oh The Places You’ll Go” theme….

      • julie 11:40 pm on April 25, 2009 Permalink | Reply

        I was curious after reading your comment re: commencement speeches and so I spent a little time searching around special collections information online. It looks as though the U keeps commencement records, though I couldn’t determine if they had the actual speeches recorded or transcribed so I sent a request to the library. Stay tuned…

    • w h i t n e y 8:46 pm on April 24, 2009 Permalink | Reply

      Add it to the wiki?

      We had a few similar conversations about this at the M&W conf. last week. THinking about mapping experience and the distance between people and interactions. I think a key element missing from this is theinteraction between strangers. I feel like their should be some direct connections happening and what kinds of tools can we use to do that?

      Also, I still have trepidations about making this about graduating seniors.

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